Account data - name, email, phone, password (hashed), address
Order data - items purchased, delivery address, payment method, order history
Technical data - IP address, browser type, device, pages visited, session IDs
Communications - messages sent via contact form or email
🔒
We do not store full card numbers or payment credentials. Card payments are processed entirely by our payment provider.
⚙️ Usage
How We Use Your Data
Process and fulfil your orders
Manage your account and provide customer support
Send order confirmations and status updates by email
Comply with our legal and tax obligations
Analyse how our website is used to improve it (with your consent)
Show relevant BMW parts ads across the web (with your consent)
⚖️ Lawful Basis
Legal Basis for Processing
📄
Contract
Processing necessary to fulfil your order
⚖️
Legal Obligation
Tax, accounting & consumer law requirements
🛡️
Legitimate Interests
Fraud prevention, security, service improvement
✅
Consent
Analytics & marketing cookies (withdrawable)
🍪 Cookies
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to operate our website, understand how it's used, and show relevant ads. A cookie consent banner is shown on your first visit — analytics and marketing cookies are only activated after you give consent. You can withdraw or change your consent at any time.
Strictly Necessary - session, cart and security cookies. Always active, no consent required.
Functional - remembers your selected BMW vehicle and site preferences. Requires consent.
Analytics - measures how visitors use the site (pages visited, session length, traffic source). Requires consent.
Marketing - used to show relevant ads and measure ad performance across platforms. Requires consent.
Third-party tools we use
📦
Google Tag Manager
Manages and deploys all tracking scripts on our site. GTM itself does not collect personal data - it controls which other tags fire based on your consent choices.
📊
Google Analytics 4
Collects anonymised usage data - pages visited, device type, traffic source, session duration. IP addresses are anonymised. Data is sent to Google's servers. Only active with your consent. Google Privacy Policy →
📘
Facebook / Meta Pixel
Tracks visits and actions on our site (e.g. product views, add to cart) to measure Facebook and Instagram ad performance and enable remarketing. Data is sent to Meta Platforms. Only active with your consent. Meta Privacy Policy →
🎵
TikTok Pixel
Tracks visits and conversions to measure TikTok ad performance and enable remarketing to relevant audiences. Data is sent to TikTok (ByteDance). Only active with your consent. TikTok Privacy Policy →
⚙️
You can update your cookie choices at any time via the button in the footer. You can also delete cookies or block them entirely through your browser's settings — this can usually be found under Privacy or Security in your browser preferences.
🤝 Third Parties
Sharing Your Data
We do not sell your personal data. We share it only where necessary:
Delivery companies (An Post, DPD, DHL) - your name and delivery address to fulfil your order
Stripe, Inc. - our payment processor. Card payments are handled entirely by Stripe; we never see or store your card number.Stripe Privacy Policy
Google (Analytics, Ads, Tag Manager) - anonymised usage and ad performance data, subject to your consent
Meta Platforms (Facebook / Instagram Pixel) - ad performance and remarketing data, subject to your consent
TikTok / ByteDance (TikTok Pixel) - ad performance and remarketing data, subject to your consent
Our hosting provider - for website operation and security
Law enforcement or regulatory bodies - where required by Irish or EU law
🗄️ Retention
Data Retention
Order data - kept for 7 years for tax and accounting purposes
Account data - kept while your account is active and for 2 years after
Contact messages - kept for 2 years
You may request deletion of your account at any time by contacting us.
✊ Your Rights
Your Rights Under GDPR
👁️
Access
Request a copy of your personal data
✏️
Rectify
Correct inaccurate or incomplete data
🗑️
Erase
Request deletion ("right to be forgotten")
⏸️
Restrict
Limit how we process your data
📤
Portability
Receive your data in machine-readable format
✋
Object
Object to processing based on legitimate interests
We take appropriate technical and organisational measures to protect your data, including:
Encrypted HTTPS connections on all pages
Bcrypt-hashed passwords - never stored in plain text
Access controls limiting who can view personal data
Regular security reviews and monitoring
📣 Marketing
Marketing Communications
We will only send you marketing emails if you have explicitly consented to receive them - for example by signing up to our newsletter or opting in at checkout. We never send unsolicited marketing.
You can unsubscribe at any time by clicking the Unsubscribe link at the bottom of any marketing email, or by emailing info@atomicparts.ie with "Unsubscribe" in the subject line. We will process your request within 1 business day. Unsubscribing from marketing does not affect transactional emails relating to your orders.
👤 Minors
Data Relating to Minors
The atomicparts.ie website and our services are not intended for use by individuals under the age of 18. We do not knowingly collect or store personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us at info@atomicparts.ie and we will delete it promptly.
🏢 Business Transfer
Business Sale or Transfer
In the event that Atomic Garage is sold, merged or its assets transferred to a third party, your personal data may be transferred as part of that transaction. Any such transfer will only occur if the receiving party agrees to handle your personal data in a manner consistent with this privacy policy and applicable data protection law. You will be notified of any such transfer and given the opportunity to opt out where required by law.
📝 Amendments
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page. If we make material changes to how we use your personal data, we will notify you by email where we hold your contact details. Continued use of our website following any update constitutes your acceptance of the revised policy.
Questions about your privacy?
We take data protection seriously. Get in touch and we'll respond promptly.