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GDPR Compliant

Privacy Policy

We respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use and safeguard your information.

Who We Are

Atomic Parts is the data controller for the personal information you provide through our website at atomicparts.ie.

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Data protection queries: contact@atomicparts.ie

What Data We Collect

  • Account data - name, email, phone, password (hashed), address
  • Order data - items purchased, delivery address, payment method, order history
  • Technical data - IP address, browser type, device, pages visited, session IDs
  • Communications - messages sent via contact form or email
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We do not store full card numbers or payment credentials. Card payments are processed entirely by our payment provider.

How We Use Your Data

  • Process and fulfil your orders
  • Manage your account and provide customer support
  • Send order confirmations and status updates by email
  • Comply with our legal and tax obligations
  • Analyse how our website is used to improve it (with your consent)
  • Show relevant BMW parts ads across the web (with your consent)

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate our website, understand how it's used, and show relevant ads. A cookie consent banner is shown on your first visit — analytics and marketing cookies are only activated after you give consent. You can withdraw or change your consent at any time.

  • Strictly Necessary - session, cart and security cookies. Always active, no consent required.
  • Functional - remembers your selected BMW vehicle and site preferences. Requires consent.
  • Analytics - measures how visitors use the site (pages visited, session length, traffic source). Requires consent.
  • Marketing - used to show relevant ads and measure ad performance across platforms. Requires consent.

Third-party tools we use

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Google Tag Manager
Manages and deploys all tracking scripts on our site. GTM itself does not collect personal data - it controls which other tags fire based on your consent choices.
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Google Analytics 4
Collects anonymised usage data - pages visited, device type, traffic source, session duration. IP addresses are anonymised. Data is sent to Google's servers. Only active with your consent. Google Privacy Policy →
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Facebook / Meta Pixel
Tracks visits and actions on our site (e.g. product views, add to cart) to measure Facebook and Instagram ad performance and enable remarketing. Data is sent to Meta Platforms. Only active with your consent. Meta Privacy Policy →
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TikTok Pixel
Tracks visits and conversions to measure TikTok ad performance and enable remarketing to relevant audiences. Data is sent to TikTok (ByteDance). Only active with your consent. TikTok Privacy Policy →
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You can update your cookie choices at any time via the button in the footer. You can also delete cookies or block them entirely through your browser's settings — this can usually be found under Privacy or Security in your browser preferences.

Sharing Your Data

We do not sell your personal data. We share it only where necessary:

  • Delivery companies (An Post, DPD, DHL) - your name and delivery address to fulfil your order
  • Stripe, Inc. - our payment processor. Card payments are handled entirely by Stripe; we never see or store your card number.Stripe Privacy Policy
  • Google (Analytics, Ads, Tag Manager) - anonymised usage and ad performance data, subject to your consent
  • Meta Platforms (Facebook / Instagram Pixel) - ad performance and remarketing data, subject to your consent
  • TikTok / ByteDance (TikTok Pixel) - ad performance and remarketing data, subject to your consent
  • Our hosting provider - for website operation and security
  • Law enforcement or regulatory bodies - where required by Irish or EU law

Data Retention

  • Order data - kept for 7 years for tax and accounting purposes
  • Account data - kept while your account is active and for 2 years after
  • Contact messages - kept for 2 years

You may request deletion of your account at any time by contacting us.

Your Rights Under GDPR

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Access
Request a copy of your personal data
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Rectify
Correct inaccurate or incomplete data
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Erase
Request deletion ("right to be forgotten")
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Restrict
Limit how we process your data
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Portability
Receive your data in machine-readable format
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Object
Object to processing based on legitimate interests
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To exercise any right, contact us. You may also lodge a complaint with the Data Protection Commission — Ireland's supervisory authority.

Security

We take appropriate technical and organisational measures to protect your data, including:

  • Encrypted HTTPS connections on all pages
  • Bcrypt-hashed passwords - never stored in plain text
  • Access controls limiting who can view personal data
  • Regular security reviews and monitoring

Marketing Communications

We will only send you marketing emails if you have explicitly consented to receive them - for example by signing up to our newsletter or opting in at checkout. We never send unsolicited marketing.

You can unsubscribe at any time by clicking the Unsubscribe link at the bottom of any marketing email, or by emailing info@atomicparts.ie with "Unsubscribe" in the subject line. We will process your request within 1 business day. Unsubscribing from marketing does not affect transactional emails relating to your orders.

Data Relating to Minors

The atomicparts.ie website and our services are not intended for use by individuals under the age of 18. We do not knowingly collect or store personal data from anyone under 18. If you believe we have inadvertently collected data from a minor, please contact us at info@atomicparts.ie and we will delete it promptly.

Business Sale or Transfer

In the event that Atomic Garage is sold, merged or its assets transferred to a third party, your personal data may be transferred as part of that transaction. Any such transfer will only occur if the receiving party agrees to handle your personal data in a manner consistent with this privacy policy and applicable data protection law. You will be notified of any such transfer and given the opportunity to opt out where required by law.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page. If we make material changes to how we use your personal data, we will notify you by email where we hold your contact details. Continued use of our website following any update constitutes your acceptance of the revised policy.

Questions about your privacy?

We take data protection seriously. Get in touch and we'll respond promptly.